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SIMPLE ‘NATURAL’ SEARCH ENGINE OPTIMIZATION
One of the most challenging, and if successful, rewarding web marketing accomplishments is when your website draws more visitors and business from 'natural' or ‘organic’ web searches than from paid advertising or paid ad-words. There are some incredible sources of information on the web with detailed explanations about search engine optimization; here is an example at http://www.seomoz.org/article/bg1 by Rand Fishkin.
This articles’ purpose, however, is to share with you some simple but very powerful practices and tools that will increase the ‘natural’ probability your website will show up towards the top in a web search, particularly if you have an e-commerce web presence.
So, let’s consider for a moment that you, as the business operator, know all there is to know about the products or services you are selling. You know the technical industry verbiage for those products or services, verbiage which is necessary for you to work with your suppliers or service associates. But if a lay person, unfamiliar with the industry verbiage, seeks to purchase your offering, what will THEY likely use as a search phrase to find you? These are the kinds of words and phrases that should be incorporated in your product names, descriptions, and product page metatags.
Metatags (to be placed in the <head> area of page html)
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=ISO-8859-1">
<META NAME="Keywords" CONTENT="keywords here separated by commas">
<META NAME="Description" CONTENT="description here">
<META NAME="Copyright" CONTENT="Company Name here">
< META NAME ="Author" CONTENT="Copyright - Company Name here, All rights reserved.">
< META NAME ="Robots" CONTENT="index,follow">
<META NAME="Revisit-after" CONTENT="30 days" >
< META NAME="expires" CONTENT="never" >
< META NAME="distribution" CONTENT="global" >
Fill in, between the “ “ the appropriate keywords, description, copyright and author information. Be sure to leave the syntax punctuation intact (the “ “, or =, or < >). If you have a website with new items or updates occurring often change the “Revisit-after” Content=”30 days” to 15 days. Then the spiders will know to revisit your site more often than every 30 days. “Keywords” should include your paid ad-words or phrases, and those same ad-words and phrases are best included in the individual product descriptions. “Description” should clearly state what product or service the website is offering. This area is what generally shows in a browser ‘search’ under your company’s website URL. Note: each index, department and product page should have its’ own metatags.
Product names should include
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